SYMPHONY OF PAYMENTS ORCHESTRATION SETS THE STAGE. OPTIMISATION STEALS THE SHOW.
Payment orchestration is one of the biggest industry buzzwords right now, so naturally there are many payment companies claiming to provide orchestration services – and that’s before you even get to the specialist orchestrators who were built purely for that purpose. It’s no wonder there’s still so much confusion about what orchestration really is and how best to evaluate it. If you asked different people about what makes up a musical orchestra,
you’d get different answers too – some would name particular instruments, for instance, another might focus on the strings section, some will forget about percussion altogether, depending on their perspective. The same is true of payment orchestration – some providers may focus on the aggregation of APMs, some on routing capabilities and others on streamlining transaction flows. Realistically, it’s not the definition of orchestration that really matters. The only thing that does matter is
that merchants and payment providers get what they need, which is to innovate, deliver value for their customers and grow their business in a cost-efficient way. This is where we need to shift our thinking, to cut through the noise of the trend and focus on the value that orchestration should deliver – optimisation. Payment optimisation looks different for every business, although it’s often more about the balance of different priorities across critical areas such as
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THE PAYMENTS POWER 50
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