B R – D G E
costs, the customer experience, risk and revenue. Orchestration is something that can tackle the typical challenges around these areas, but it’s only effective if it’s built with optimisation as its goal. You can have all the tools (or instruments) you need, but getting them to produce the right outcomes for your business is the hardest part – but it’s where the value gets delivered. So, what do we mean by optimisation? Going back to the orchestra analogy, optimisation is like
These examples are purely based on the basic needs of merchants, and that’s before they’ve even thought about introducing new innovations or launching into new markets. Any of these business changes can have a huge effect on what optimised payments look like – with many international merchants and payment providers needing to manage multiple agile strategies to cover the nuances of each pocket of their business and customer needs. So, let’s worry less about how many
Modular, customisable technology has to be at the core, because it allows businesses to finely tune the balance of payment flows to meet their individual needs, and to evolve that approach over time as those needs changes. Just as you need an experienced conductor to help interpret the notes and direct the players, an orchestration provider is only as good as the experience, expertise and support of its team. Having proven expertise in the right sectors and experience dealing with the relevant flows, volumes and challenges is what makes all the difference to whether and orchestration provider can deliver at just the right pitch. There’s no doubt that the individual components of an orchestration provider – routing capabilities, integration options, data analytics, payment method connectivity, tokenisation solutions – are as vital as good quality instruments and experienced players are to an orchestra, but what delivers the winning performance is all about how these
» A symphony wouldn’t sound right without a strings section, similarly you can’t achieve payment optimisation without purpose- built technology.
creating a symphony, where you have all the instruments, sections, soloists and the conductor all working in perfect harmony to
orchestrators there are or what orchestration is, and focus more on the outcomes. Orchestration is only effective if it’s built with optimisation as its goal. To achieve optimisation (which is never a ‘one and done’ deal) there are certain fundamentals a merchant needs
create an excellent experience; one that moves seamlessly with the ebbs and flows of the written music, resonates with the audience and does all of this at an acceptable ticket price. In the merchant world, for example, in high-volume, fast-moving businesses like gaming and gambling, customers expect instant, almost invisible transactions that allow them to deposit or withdraw funds with absolute ease, so their play continues uninterrupted. This means the merchant needs to prioritise speed, convenience and payments resilience. Achieving optimal results will therefore involve implementing the right digital payment methods and routing to support the expected customer experience while still driving profits for the merchant. In luxury goods retailing, where the transaction values are high and brand experience is everything, optimisation is about maximising acceptance, because every failed payment is a huge loss. In the competitive travel industry, high risk, low margin transactions mean there has to be a delicate balance between fraud prevention and strong acceptance rates, with resilience, checkout simplicity and cost control also baked in.
from their orchestration provider. A symphony wouldn’t sound right without a strings section, similarly you can’t achieve payment optimisation without purpose-built technology.
elements are brought together to create exactly the notes to leave customers wanting more.
WHO WE ARE
AT A GLANCE
BR-DGE is a specialist payment orchestration platform, powering payments optimisation for enterprise merchants, financial institutions and payment providers. Working with BR-DGE means our customers have simple, secure access to a global, diverse range of best-in-market payment technologies and connections, including acquirers, payment methods, fraud tools, tokenisation and data insights. Our modular, flexible technology allows our customers to supplement, augment or replace pieces of their paytech stack, in line with their evolving needs.
COMPANY: BR-DGE FOUNDED: 2018 CATEGORY: Payment orchestration KEY PERSONNEL: Thomas Gillan, Chief Executive Officer (right) HEAD OFFICE: UK LOCAL PRESENCE IN: UK & APAC WEBSITE: www.br-dge.to LINKEDIN: linkedin.com/company/br-dge
WHAT WE DO Empowering global growth and connectivity, through payment orchestration.
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THE PAYMENTS POWER 50
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