The Payments Power 50 Annual 2025-26

NEIRA JONES

Transacting in an increasingly decentralised

world The evolution of digital wallets and crypto exchanges represents a fascinating intersection of technology, finance and human behaviour. Arguably, as we transition from physical cash to digital assets, the way we interact with money

Neira Jones on the growth of digital wallets

but demand greater user responsibility. This trade-off between convenience and control is a microcosm of the broader debate in the crypto space about decentralisation versus ease of use. The trials and tribulations of crypto exchanges further illustrate the industry’s rapid evolution and growing pains. Going back in time, the cautionary tale of Mt. Gox, and more recently, the FTX debacle, serve as a stark reminder of the risks inherent in this new financial frontier. Their spectacular rise and fall highlight the need for robust security measures, effective governance, and regulatory oversight in the crypto ecosystem. Decentralised exchanges (DEXs) represent another leap forward, attempting to solve the trust issues inherent in centralised systems. By leveraging smart contracts and liquidity pools, DEXs offer a glimpse into a future where peer-to-peer trading can occur without intermediaries. However, they also introduce new complexities and risks, such as smart contract vulnerabilities and impermanent loss for liquidity providers. It’s clear that the lines between traditional finance and crypto are blurring. The integration of crypto capabilities into traditional payment platforms and the development of hybrid exchanges demonstrate the industry’s move towards convergence. Looking ahead, the challenge lies in striking the right balance between innovation and regulation, security and usability, decentralisation and accessibility.

As these technologies mature, we can expect to see more sophisticated solutions that address current limitations while opening up new possibilities for global, borderless finance. The journey from physical wallets to crypto exchanges and wallets is more than just a technological evolution – it’s a fundamental reimagining of how we perceive and interact with value.

has fundamentally changed, bringing both unprecedented

convenience and new challenges. Traditional digital wallets have become ubiquitous, offering a spectrum of options from closed ecosystems like the Starbucks app to versatile staged wallets like PayPal. These wallets have not only simplified transactions but have also become powerful tools for customer engagement and data collection. The success of closed wallets, evidenced by Starbucks’ impressive $1.5billion in stored value card revenue, showcases how digital wallets can transform customer loyalty programmes. However, the rise of crypto wallets introduces a paradigm shift in how we conceptualise ownership and control of assets. The mantra “Not your keys, not your crypto” encapsulates a fundamental principle of the crypto world – true ownership comes from controlling your private keys. This concept challenges our traditional notions of financial intermediaries and trust. The dichotomy between custodial and non-custodial wallets presents an intriguing dilemma. Custodial wallets offer user-friendly experiences but at the cost of relinquishing control, while non-custodial wallets provide autonomy

AT A GLANCE

Neira Jones, a champion of innovation-driven

change and partnerships, specialises in demystifying complex issues. She advises organisations on payments, fintech, regtech, cybercrime, information security, fraud and regulations. She contributes to the growth of innovative companies as a strategic board advisor and non-executive director. She has authored best-selling books Understanding Payments , Beyond Payments and The A-Z of Payments and is an independent panel member for the UK Payment Systems Regulator. Neira’s experience spans Barclaycard, Santander, Abbey National, Oracle Corp and Unisys. Website: neirajones.thinkific.com BlueSky: @neirajones.bsky.social

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