MIRANDA McLEAN
COMMITTING TO ‘FINTECH FOR GOOD’ … BECAUSE IT’S THE RIGHT THING TO DO
ESG – environmental, social and governance – are inextricably linked to every company’s strategy. Partners and customers expect to be able to understand a supplier’s strategy in RFIs. Research has also shown that firms paying attention to ESG can outperform their peers. And of course, there’s regulatory expectation. But I believe more important than all these factors, is the fact that it is simply the right thing to do. A commitment to ESG builds trust, especially around data privacy and transparency, which strengthens brand reputation and customer loyalty. It also helps with talent attraction and retention – colleagues want to work for companies that align with their values. Recognising the imperative of ESG for our clients, and for their customers, Ecommpay is on a mission to build inclusivity and sustainability into every aspect of our operations. We also aim to provide e-commerce merchants and fintechs with the tools to build inclusivity and sustainability into their own strategies and organisations. ACCESSIBILITY & INCLUSIVITY We started on this road in September Miranda McLean , chief marketing officer at Ecommpay explains how the payment provider is putting inclusivity and sustainability front and centre to help e-commerce and fintech businesses deliver for their customers
2024 with our rebrand and the launch of our Ecommpay for Good initiative. This is focused on inclusivity and providing merchants with critical support to improve their own accessibility to benefit customers. An early deliverable was our Guide to Digital Accessibility, which outlines the actions needed to meet the WC3 (World Wide Web Consortium) Web Content Accessibility Guidelines (WCAG) 2.2 AA standard for accessibility. As part of this, we have been working with the Digital Accessibility Centre to ensure our website and product pages meet the standards they set for those with accessibility needs. We have also made a commitment to building neurodiversity and unconscious bias awareness into our employee behaviour through mandatory training and recruitment practices, as well as extending that training to our clients to integrate into their own operations. Plus, we are partnering with expert organisations focused on diversity and inclusion to extend the expertise we can offer to our clients. We are already working with Project Nemo, the not-for-profit organisation that is aiming to educate the UK’s fintech industry on disability inclusion and inspire meaningful action. We support the activities of EWPN and in 2025 we will be building learnings from the Royal National Institute for the Blind (RNIB) into our operations and into the tools we offer to e-commerce merchants and fintechs. SUSTAINABILITY Addressing the issue of sustainability, which is critical for the fintech sector where data centres account for two per cent of global emissions, Ecommpay is embarking
on a programme to measure and reduce our own carbon footprint. This will include offering carbon-neutral services, implementing employee education and engagement in sustainability, offering cycle to work incentives and supporting carbon capture and offsetting initiatives, a common example of which are tree planting projects. I don’t want Ecommpay to remain the only payment platform that has a focus on ESG – we must all carry this responsibility if we are to effect real change. The Ecommpay mission is to achieve financial inclusivity for all, and that begins by raising awareness and taking action collectively.
AT A GLANCE
Miranda McLean is an award-winning marketing
leader with more than 20 years’ experience in strategic and operational marketing in financial services and fintech. Before joining Ecommpay as CMO and executive director, she led the creation, launch and development of the Banking Circle and Banking Circle Group brands globally. She has been responsible for successful marketing programmes for leading professional corporate brands, including Equifax, LexisNexis, Thomson Reuters and Standard & Poor’s. Passionate about championing the skills and expertise of diverse and underrepresented groups, Miranda sits on the executive board of the not-for-profit, European Women Payments Networks (EWPN), as well as the advisory board of the FinTech B2B Marketing Community.
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