The Payments Power 50 Annual 2025-26

OFFICIAL PARTNER

THE FUTURE OF PAYMENTS: WHAT TO EXPECT IN

As digital transformation accelerates across the financial sector, the payments landscape in 2025 will continue evolving at an unprecedented pace. From CBDCs to biometric authentication and AI-driven fraud prevention, technological advancements and regulatory shifts will shape the next phase of payments. We explore the key trends that will define the future of payments in 2025. 1 The rise of central bank digital currencies (CBDCs) From 2025, CBDCs will move from pilot programs to adoption. The European Central Bank (ECB) is advancing its digital euro initiative, while countries such as China, Sweden and the UK are accelerating their CBDC frameworks. The goal is to provide a stable, state-backed digital alternative to cash, increasing financial inclusion while reducing reliance on private stablecoins. However, adoption will depend on consumer confidence, interoperability and privacy safeguards. 2 Instant payments becoming the norm The demand for real-time transactions is pushing financial institutions and fintechs to prioritise instant payment systems. The EU’s Instant Payments Regulation mandates that banks must offer real-time euro payments by 2025, while similar initiatives are gaining momentum in the US and Asia. Businesses and consumers alike will benefit from seamless, low-cost and immediate transactions, driving efficiency and economic activity. 3 The evolution of embedded finance The concept of embedded finance is set to expand significantly in 2025. Companies across sectors, from

e-commerce to ride-hailing services, will incorporate payment solutions directly into their ecosystems. This shift reduces friction for consumers and enhances engagement for businesses, leading to higher conversion rates and customer loyalty. 4 AI and machine learning in fraud prevention With payments increasingly digital, fraud attempts are rising. AI-driven security solutions will become the backbone of fraud prevention, using real-time data analysis to detect anomalies and prevent fraudulent transactions before they occur. Financial institutions will deploy multi- layered security strategies, incorporating biometric authentication, behavioural analytics and blockchain-based identity verification to counter emerging threats. 5 Biometric authentication gains traction Passwords and PINs are becoming obsolete as biometric authentication gains mainstream acceptance. In 2025, more financial transactions will be authenticated using biometrics, improving security while enhancing user experience. The rise of biometric payments will also contribute to frictionless transactions in retail and e-commerce settings. 6 The role of cryptocurrencies in everyday payments While cryptocurrencies remain volatile, stablecoins and blockchain-based payments will continue to gain traction.

Major payment networks and financial institutions are exploring crypto- enabled transactions to facilitate cross-border payments and reduce costs. Regulatory clarity, particularly in regions like the EU and the US, will determine the extent to which crypto becomes a mainstream payment method in 2025. 7 Sustainability in payments As ESG considerations shape financial policies, sustainability in payments will remain in focus. From carbon-neutral transactions to green payment solutions, financial institutions will prioritise eco-friendly initiatives. Consumers are becoming more environmentally conscious, and businesses that align their payment strategies with sustainability goals will gain a competitive advantage. A DIGITAL-FIRST, SECURE AND SEAMLESS FUTURE The payments landscape in 2025 will be defined by digital-first, highly secure and seamless transactions. Innovations in CBDCs, AI-driven fraud prevention and biometric authentication will redefine how consumers and businesses transact. As financial institutions and fintechs continue to adapt, the key to success will be balancing convenience with security while fostering trust in emerging technologies. www.paymentscardsandmobile.com

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